EPF launches ad campaign to promote i-Akaun

KUALA LUMPUR: The Employees Provident Fund (EPF) yesterday announced its ‘Rest Easy’ advertising campaign to promote its i-Akaun facility in mainstream newspapers and radio from Jan 14 to Feb 7, 2013.

The campaign aims to create greater appreciation and awareness of the benefits of subscribing to an i-Akaun.

“There are many features and options for members to enjoy via this facility,” said EPF in a statement.

EPF General Manager for Public Relations Nik Affendi Jaafar said ease of use is the key priority in i-Akaun, whose facilities and options are available 24/7 from the home or office or wherever a member has access to the Internet.

Nik Affendi said it also reduces the need to visit an EPF branch for routine tasks, avoiding the hassle of traffic jams during peak hours.

A new feature is TAC – a Transaction Authorisation Code – which will be used for certain transactions in i-Akaun to ensure data security.

In the event that members or employers forget their User IDs or Passwords, a TAC will be sent via short message service to their registered hand phone to allow for the safe completion of their online process.

For the TAC facility, members are required to register or update their mobile telephone number at any EPF kiosk or EPF branch using their MyKad for authentication purposes.

“As for employers with an existing i-Akaun, they can update their mobile telephone number via i-Akaun directly.

“Through i-Akaun, members can check the beneficiary they nominated for their EPF savings, and keep track of their EPF contributions to ensure that they are paid timely and accurately by their employer as well as print the current and previous years’ EPF statement.

“In addition, withdrawal information such as member’s withdrawal status, history, and estimated amount eligible for withdrawals are also available through this online facility,” Nik Affendi said.

Members may also update their correspondence address via the i-Akaun, he added.

The EPF continues to play a catalytic role in the nation’s economic growth, consistent with its position as a leading savings institution in Malaysia.